What Happens When Fans See Alternate Jerseys
The first and simplest thing that happens when fans see an alternate version of the standard team jersey is: they’ll want to buy it. Hardcore fans love to collect memorabilia, especially when it’s something that most casual viewers won’t have. So alternate jerseys can be a great way to raise some money for a college team, semi-pro team, and more.
But the second thing that happens is that people start talking about your team. Fans love to judge alternate uniforms. They’ll discuss the design, the color choices, the features, and get a lot of buzz going over the uniforms. Even if the buzz isn’t all good, the old saying that any publicity is good publicity is still pretty true today. Simply by getting your name into their mind more frequently, you’ll create an urge to catch a game, or at least a trigger that will cause them to perk up and pay attention when your team name is mentioned.
Build Your Team with Alternate Jerseys
Of course, especially in the world of college athletics, marketing isn’t really for the fans – it’s for the recruits. By keeping your team’s look fresh with new alternate jerseys and gear, you are inviting a whole new crowd of recruits to check out your team. In a way, it’s a message that says you aren’t afraid to embrace newness.
Young players like this because it gives them the sense that they will be given chances to shine. Young players also like to picture themselves wearing the uniform, and offering multiple alternate styles is a good way to catch their attention. The more options you can show them, the more chances that you’ll snag a promising recruit who really liked the style of one of your alternates. It may sound shallow, but psychology is a funny thing sometimes.
How The Ink Freak Can Help
Custom alternate jerseys can be difficult to design once you’ve grown used to seeing your standard uniform for so long. There’s often a misconception that alternates have to look similar to the standard uniform, just with the colors reversed. But that’s only one of the many options. What if you turned your logo into a repeating pattern across the jersey? What if you blew your mascot’s face up to cover the jersey? What if you created a cool camouflage effect with your team colors?
We’ve done many alternate jersey designs for teams, including special event jerseys. You can check out Our Gallery to get a feel for the huge range of options available for custom alternate jerseys. The more creative you get, the more likely it is that you’ll find that perfect balance between exciting recruits, pleasing some fans, and getting the rest of your fans talking.